Especially the north side of town has developed very dynamically where the headquarters of the two sporting goods manufacturers adidas AG and PUMA SE are located The adidas headquarters is named World of Sports The former American barracks Herzo Base are now home to the adidas Brand Center the office buildings Spikes and Laces as well as the Adi Dassler Sportplatz among other things The new subdivision Herzo Base is growing approximately 2 500 people will make their home here in the future The PumaVision headquarters world wide the first carbon neutrally operated company headquarters in the sporting goods industry stands for design func tionality innovation and sustainability The factory outlets of both sporting goods manufacturers attract fans of sports and design from around the world

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